6 tips to make it easy for your customers: Don’t let them go with the competition.

I once heard someone say "you start to lose a customer the moment you get it." And that’s the truth. We invest time, effort, money and a lot of enthusiasm in attracting new clients. But that’s not the difficult part. The most difficult task is to keep a customer loyal, with you.

6 tips to make it easy for your customers: Don’t let them go with the competition.
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You have to make it easy for your customers. This is one of the important reasons to keep your customers coming back, over and over again. This way, they won’t leave you for the competition. To put it clearly, your prices might be better, your products of higher quality, and yet, they will still leave you if the competition treats them better, attends to their needs faster, makes them feel more comfortable or gives them more payment options. 

Basically, they have to feel at home in your store or when they hire your services. They have to know that everything will go smoothly and that they won’t only receive the best possible service, but that it will also be fast, simple, safe and of the highest quality.

If you need help with any of this, at Trisbee we’re here for you if you need us.




Here are 6 simple, but very helpful, tips that you can apply to your business:



  1. Be quick. ​​We are all busy and we like to feel that others respect our time. There is nothing worse than feeling someone is making you lose time. If a customer comes to your establishment, let them know that you have seen them and greet them. The customer has to know that you are going to attend to him as soon as possible (feeling ignored is even worse than waiting). And if he has to wait, let him know the reason. At the time of paying, make sure your selling device has a good connection. If the wifi fails, at less be sure you can connect with your smartphone.


  1. Safety. It’s not only about safety, but also comfort. From the moment the customer enters your establishment until they leave, they have to feel safe and comfortable. This is achieved by giving him space and time to think, by speaking to him at the right time: make them feel at home. Think about how necessary intimacy is for you when you’re at home. Moreover, at the time of paying, let them know that your payment methods are totally safe. A poster or a sticker with information on payment security helps a lot.


  1. Simplicity. As said, life is complicated enough. Therefore, all your processes in your business or store must be simple, from placing an order, to paying, issuing an invoice or requesting your customer’s data. Find technological solutions that help you in each of the processes. And remember, technology does not mean complexity, just the contrary.


  1. Connection. Your business has to be aligned with your values. Your customer places his trust in you, in your experience and your know-how.  That is the core in order to build the relationship with sincerity and transparency.  Do not sell what you are not or what you cannot do, just be yourself. Connect with them. The relationship with a client is a social act between people, but with a commercial and professional tint. For this reason, it needs to be built in time, with dedication, effort and a two-way communication. We have to build a solid and lasting relationship. The times of seeing and treating the customer as just a source of money are over. It is time to change the way we approach customers and how we treat them; always remember they’re actively helping you grow and expand your business.



  1. Keep in touch. We have to keep contact with the customer at all times. At the beginning of the relationship, during and even when he is no longer a customer (unless he has explicitly stated otherwise). Once they leave your establishment, designing a loyalty program for them is very useful; in which you offer them discounts, relevant information, advantages, etc. Here it is extremely important not to spam your customers. Remember that you want to make their lives easy. Therefore, in each communication with the client you have to add value, never waste your customer’s time. 


  1. Measure and report. All of the above is not achieved overnight. It is a trial and error process that must be improved little by little. So it is important to have feedback from your customers. To get that information, you’ll need some tools. Emailing a satisfaction survey or even a survey that they can scan at the store using a QR code. There are many possible ways to do this. This information must be collected and assessed using KPIs (Key Performance Indicators) in order to see its evolution. Finally, you should develop an action plan to improve identified areas or processes.


Just think about the KISS principle (Keep It simple, stupid! or Keep it stupid simple!) as the key to success. Your clients' lives are already complicated enough. 

Make it so that when your customers think about having a good day, you always come to their mind.